Designing Experiences: The Orchard Town Center's Visual Evolution
In seven years with The Orchard Town Center, I've transformed their brand and space with vibrant graphics and digital prowess. I design for their famous events, like the iconic 'Summer at The Orchard' series, crafting unique sub-brands and marketing materials that resonate with the community. My work is more than design; it's crafting memorable experiences that blend creativity with impactful results, making The Orchard a visual and cultural landmark in Colorado.
One of the fun things about working with The Orchard is that every event is like an entirely new client. With each event, I am starting over with a new target audience, new objective for the creative and entirely new creative experience.
Summer at The Orchard: Crafting a Season of Vibrancy"
For The Orchard's 'Summer at The Orchard' series, I crafted a dynamic, cohesive brand to highlight a summer packed with events – concerts, farmers markets, and kid-friendly fun. Anticipating last-minute additions, my designs were versatile yet unified, seamlessly integrating new events. The campaign flourished across print signage dotting the mall and local area, digital ads, and engaging social media graphics, creating a buzz that turned this summer series into a must-visit community celebration.
