Revitalizing Brews & Barrels: A Fresh Brand Identity for a Celebrated Festival
A few years ago I designed the brand for this annual festival. In 2023, they looked to rebrand with a new name: Brews & Barrels. This rebrand introduced a fresh, engaging logo, encapsulating the festival's spirit. This new look extended across all event collateral, including print and digital marketing materials. Creatively blending aesthetic appeal with functional design, these materials were crucial in promoting the festival and enhancing the on-site experience. The rebrand not only refreshed the festival's image but also reinforced its growing reputation as a premier craft beer and wine destination in Colorado.
