The Conference That Never Was

In 2020, there was an incredible opportunity to work on the branding for BLUEPRINT, a tech conference that was set to take place in Green Bay, Wisconsin. The conference was focused on showcasing innovation and technology in the region. 

Unfortunately, due to COVID, the conference did not happen but the branding will live on here! The logo features an outline of Wisconsin filled with a circuitry pattern, highlighting Green Bay with a subtle marker. The stark blue color was chosen as a highlight to convey a modern, tech-forward vibe.