The Concept Adventure Brand

Blocker Studio was brought in to provide fresh options for an ocean adventure brand focused on dive excursion travel, training, and community building. For the purposes of this portfolio piece, we're calling this brand  Abylara. The goal for this concept was to convey a sense of exploration and camaraderie that extended beyond diving itself, embracing activities both in and out of the water.

While the company went with a different direction (a common occurrence in creative work), we redeveloped this version for this portfolio, drawing from the same vision of creating a community through shared experiences and celebrating the beauty of the underwater world.